MeersburgLong haul air travel.

No one loves it, especially battling for that armrest in Economy.

Kudos to Emirates though for showing Where the Trail Ends in the in-flight entertainment.

Upon entering the seething mass of humanity, also known as Dubai airport after 16 hours, I was looking forward to getting to Zurich as soon as possible.

Zurich airport is like one large luxury brand – all black gloss and understated elegance, fitting of the Swiss approach. We alighted here to get the hire car to Meersburg, Germany our base for the next 4 days as we visited the largest bike show in the world – Eurobike.


Eurobike is massive – almost every bike, component and clothing manufacturer is there.

Eurobike 2013

Eurobike by numbers:

– 45,000 + Trade Visitors from 111 countries

– 20,000+ Consumer Visitors

– 1,280 Exhibitors from 54 countries

– 1883 Media representatives

– 12 Halls

– 1 x 3 day ticket


Eurobike 2013 SCOTT Eurobike 2013 Shimano




The impressive piece about Eurobike is the sheer size and number of exhibitors. It is a bike lovers dream, whether that is MTB, Road, BMX, city, fixie, commuter or e-bike – not to mention the clothing, helmet, components and hardware.

The AM/Enduro scene was well represented with most bike brands presenting their 27.5″ AM bikes, their block colour, clothing colour schemes and multi coloured daypacks. 26″ bikes were the exception, as the new wheel size is well and truly here to stay.

Eurobike 2013 CommencalEurobike 2013Eurobike 2013 UvexEurobike 2013 Santa Cruz









E-bikes were also well represented, especially by the European manufacturers, with FS, high end component MTB’s taking pride of place on the front of stands – especially brands like Haibike, Focus, Cube and Ghost.

Eurobike 2013 HaibikeDSC_0343





Getting in early on the trends, colour schemes at the show gives you a good idea of what we will see filtering through to the bike shops and trails in the near future. Greens, Oranges, Blues and Fluro were the more popular colours represented on the AM range of bikes. Notably Commencal decided to go for an all fluro colour palette across their entire range – from Kids through to DH.

There were plenty of tourist organisations promoting their trails and regions as well, with a major focus on the alpine regions of Italy, Austria, Germany and Switzerland.

Eurobike 2013Eurobike 2013 JeromeEurobike 2013 SRAM




Eurobike 2013 Kelly's GirlsEurobike 2013 Rey & SchleyEurobike 2013 DannyEurobike 2013 BMX











Everywhere you turned there seemed to be a cycling celebrity from Danny Macaskill, Jerome Clementz, Richie Schley and even all time legend Hans Rey.

An amazing experience, definitely worth the trip if you’re a bike geek.

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